Venn vs Lofty
Lofty, formerly Chime, is a CRM, IDX website and lead generation platform. Venn gives you the website, IDX and leads with published, month-to-month pricing.
Venn
- Website and IDX home search from $129/mo
- No setup fee and month-to-month
- SEO, AI SEO, email and social on Growth ($497/mo)
- Ads management on Pro with no percentage-of-spend fee
- Press campaigns, including USA Today
Lofty
- CRM, IDX website and lead generation in one platform
- Four tiers (Agent, Team, Broker, Enterprise), all “request pricing”
- Entry pricing reported around $449/mo
- Setup and onboarding fees reported at about $299 to $2,000
- Ad management reported at 15–20% of ad spend
Venn vs Lofty at a Glance
| Venn | Lofty | |
|---|---|---|
| Published pricing | Yes | No, request pricing |
| Entry price | $129/mo (Essential + IDX) | about $449/mo (reported) |
| Setup fee | None | about $299–$2,000 (reported) |
| IDX website | Included ($50/mo add-on) | Included (some reports list it as extra) |
| Built-in CRM | Yes | Yes |
| Ad management fee | Flat, on Pro | 15–20% of ad spend (reported) |
| SEO & AI SEO | Growth, $497/mo | Varies |
| Press campaigns | Included on Growth & Pro | Not offered |
Lofty details are from Lofty’s own site where available and otherwise from published third-party reviews as of October 2026, marked “reported” where the vendor doesn’t publish them. Pricing changes often; confirm current pricing with Lofty. Venn prices are a Venn plan plus the $50/mo IDX add-on where noted, and don’t include your MLS feed fee. Sources: Bounti, Luxury Presence blog, RealtyJuggler, BitsReview. Lofty is a trademark of its owner; Venn is not affiliated with it.
Which Is Right for You?
Lofty is a capable all-in-one CRM, but its pricing is quoted and lead generation is billed as a share of your ad spend. Venn publishes every price, charges no setup fee and runs ads for a flat plan price.
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