Real Estate Platforms, Side by Side
What the popular agent website and CRM platforms cost, what’s included, and what you pay extra for.
| Platform | What it is | Monthly (entry) | Setup fee | Contract |
|---|---|---|---|---|
| Venn Essential + IDX | Website, IDX, lead capture & CRM inbox; add SEO, email & social on Growth | $129 | None | Month-to-month |
| Luxury Presence | Agent websites & marketing | about $295 | about $2,500–$3,500 | 12 months |
| Follow Up Boss | CRM only, no website | $69 per user | None | Monthly or annual |
| Ylopo | Ads, AI texting & IDX site; no CRM | about $295–$795, plus ad spend | about $1,000–$2,000 | Usually annual |
| Lofty (Chime) | IDX website, CRM & lead gen | about $449 (reported) | about $299–$2,000 (reported) | Varies |
| BoldTrail (kvCORE) | IDX website, CRM & marketing | about $499 (reported) | about $999–$3,000 (reported) | Usually annual |
| BoomTown | Lead gen, IDX website & CRM for teams | about $1,000 (reported) | about $750–$1,700 (reported) | 12 months |
| Real Geeks | IDX website & CRM (2 users) | $399 | $500 | 6 or 12 months |
| Sierra Interactive | IDX website & CRM | about $300–$360 | about $500 | Annual pricing |
| Rechat | Brokerage platform: marketing, CRM & transactions | about $35–$100 per user (reported) | Varies | Varies |
| Wise Agent | CRM (up to 5 users) | $49 | None | Month-to-month |
| Lone Wolf | Back office, forms & transactions | from about $100 (reported) | Implementation fees reported | Usually annual |
Estimates from published third-party reviews as of October 2026. Most of these vendors don’t publish full pricing and quote privately, so confirm current prices with each vendor. Venn prices are a Venn plan plus the $50/mo IDX add-on, and don’t include your MLS feed fee, which you pay your feed provider directly. Sources: MLS Genie, Capterra, AgentAdvice, The Close, Robinflow, RankIQ.
Included at the Entry Price?
| Feature | Venn Essential + IDX ($129) | Luxury Presence | Follow Up Boss | Ylopo |
|---|---|---|---|---|
| Agent website | Yes | Yes | No | Yes |
| IDX home search | Yes ($50/mo add-on) | Yes | No | Yes |
| Contacts / CRM | Yes (full CRM on Growth) | Varies by plan | Yes | Needs a separate CRM |
| Email drips & newsletters | On Growth ($497) | Varies by plan | Yes | Through your CRM |
| Social posting | On Growth ($497) | Varies by plan | No | Varies |
| Edit your own site | Yes, plus AI | Yes | n/a | Varies |
| Setup fee | None | About $2,500+ | None | About $1,000+ |
| Cancel anytime | Yes | 12-month term | Yes | Usually annual |
“Varies” means it depends on the plan or package the vendor quotes you. Ask them for it in writing.
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